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#atoranibrunch
Influencer Campaign
BACKGROUND
Torani partnered with 20 micro-influencers to test e-commerce conversion to sale.
OBJECTIVE
Test promo code redemption through long form content with social amplification.
APPROACH
Custom promo codes issued to each creator
CAMPAIGN BREAKDOWN
1.
Mommy Bloggers and Food & Beverage influencers publish recipe blog content promoting custom promo code
2.
Blog content and promo code amplified across social media to increase reach
4.
Redemption rate measured through e-commerce
RESULTS
+32x
ROI
1.31x
ROAS
30k
Engagements
9M
Reach
79% of sales were driven by one partner, revealing a new niche market of interest.
My Life Cookbook - Spicy Pineapple Marga
Love is in My Tummy - Strawberry Hibiscu
Hola Jalapeno - Champagne Sorbet Float
My Life Cookbook - Spicy Pineapple Marga
1/23
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