MARKETING MANAGER

Madison Investing

 

Crafted strategies positioning the company as a leader in private real estate investments.

• Developed seamless processes for enhanced investor experience and business growth.

• Directed the creation of a marketing funnel for a startup, incorporating strategies and channels such as retention marketing (email, direct mail), content marketing (email course, blog, podcast), and SEO.

• Drove brand extension efforts by strategically positioning the Co-Founder as a thought leader. Leveraged strategic guest speaking roles and targeted podcast advertising to significantly enhance brand reach and visibility.

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Noteworthy Achievements

Established an E-Newsletter delivering on-brand, relevant content to the investor list, achieving a 30% open rate and fostering a healthy repeat investment rate.

 

Leveraged AI LLMs, attaining 1st placement in Generative AI results on SERPs, within a 60-day period, for highly-optimized blog content, resulting in a 5% lead gen lift. Topics included ATM Fund, Cashflow Calculator, Is Real Estate Syndication Worth It? And more.

 

 

MANAGER, ECOMMERCE & EMAIL - Contracted

CHKN Not Chicken

 

Led the successful launch of the Shopify e-commerce store, orchestrating the entire process from inception to execution. Collaborated with the C-Suite to drive brand success and nationwide recognition through strategic email marketing, playing a pivotal role in the brand’s $1M revenue in the launch year, contributing to 10% of overall revenue.  

• Amplified brand launch success at prominent outlets, including Sprouts Farmer’s Markets, Raley’s, Market of Choice, New Seasons, Rouses, Sendik’s, Tony’s, Nugget, Bristol Farms, Pete’s and more driving impactful in-store traffic and positively influencing the brand’s $1M revenue in launch year, with email contributing to 10% of overall revenue.

• Implemented strategic tactics such as automation, segmentation, personalization, dynamic content, and A/B testing to drive engagement and achieve a 22% engagement rate.

• Prioritized brand ownership of customer relationships as part of the broader digital marketing strategy by successfully leveraging email marketing to collect first-party data.

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DIGITAL MARKETING MANAGER - Contracted

Torani​

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Advocated for the strategic value of digital marketing, securing Senior Leadership Team (SLT) alignment, and leading teams to execute innovative campaigns. Spearheaded impactful strategies that contributed to a remarkable 150% increase in revenue during my tenure. Successfully executed D2C e-commerce strategy, transitioning from a hybrid-retail channel while implementing an Amazon hybrid strategy achieving a 10x increase in sales.

 

• Led digital marketing strategy across foodservice and consumer channels for Torani, a global, independent, B Corp. certified, 100 yr old CPG company with over $500MM in annual revenue, reporting directly to the Marketing Director, Consumer Retail and Head of Ecommerce

• Led cross-departmental Purpose Marketing Campaign, introducing “Opportunity for All, Flavor for All®,” achieving a 10% lift in brand awareness, positioning Torani as the “opportunity company.”

• Led a multi-functional team of 10 to execute on daily deliverables across all digital channels including website, email, e-comm, social media and influencer marketing

• Managed agency and 3rd party vendor relations, optimizing spend efficiency through data-backed insights

• Expanded Torani’s social presence from Facebook, X (formerly Twitter), Instagram to include YouTube, Pinterest, TikTok, Snapchat, Reddit – with exclusive organic and paid strategies

  • Positioned Pinterest as top social traffic referral source and social conversion channel

  • Aligned with key company initiative to target Gen Z'ers, expanded brand awareness campaigns across TikTok and Snapchat through carefully crafted organic and paid strategies

    • Grew TikTok audience organically from 0 – 30k in launch year, achieving a remarkable 142M #torani views, and achieving 3rd position for social referral traffic

    • Launched Snap Ad Strategy, reaching 2nd position in social referral traffic within 3 months of launch

• Relaunched D2C e-commerce shop, focusing on customer retention through loyalty and referral programs

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Noteworthy Achievements

• Drove a 45% surge in Consumer Retail revenue through effective digital activations and in-store promotions, fostering strategic partnerships with key retail accounts & partners such as Walmart, Target, World Market, Mr. Coffee and more.

• Successfully executed GTM launch strategy for a new product line, Torani Puremade Syrups and Sauces resulting in revenues exceeding 2 year revenue expectations.​

• To support e-commerce growth, led a website re-design, which included a brand refresh, privacy and eAccessibility compliance and resulted in a +20% total users and +43% organic traffic​

• To drive new company initiative to be known as "the opportunity company" launched social good program, The Cafe Opportunity Fund, to support growth and opportunity within local coffee communities

• Achieved and average 7x ROI across 40+ Influencer Marketing campaigns, with some micro-influencer programs providing ROI as high as 62x in TMV. A retail coupon redemption campaign delivered a 9.4% sales lift with a key retailer, while a micro-influencer campaign identified a new niche market

 

BRAND & DIGITAL MKTG STRATEGIST - Contracted

Rebel Labs                                      

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• Launched startup health & wellness brand, Rebel360, from development of brand and product strategy, brand identity, and social media and content strategy to execution.

• Participated in market research to identify market competitors and define audience personas

• Built and managed content production team of 8

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SOCIAL MEDIA MANAGER - Contracted

Two Bit Circus & STEAM Carnival

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• 200% organic audience growth across all platforms for both Two Bit Circus & STEAM Carnival

• Increased engagement for both brands by over 4,000% during promotion of the STEAM Carnival event  

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ACCOUNT MANAGER - The Cheesecake Factory

The L.A. Office

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• Conceptualized and sold through a partnership with The Hallmark Channel for a made-for-TV movie which resulted in: 

  • 3.7MM premiere viewers with a 2.1HH rating

  • 338K sweepstakes entries 

  • 44K newsletter opt-ins

  • 25K “likes” on Facebook

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BUSINESS DEVELOPMENT - Special Events

Warner Bros. Entertainment

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• Worked cross departmentally to utilize all studio assets available for special events to garner new business from internal organizations as well as external 

• Created proprietary database to track, log activity, organize leads as the primary CRM system

• Opened all communication and closed business with Chevron as an on-going premier client 

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BUSINESS DEVELOPMENT - Entertainment Marketing

Creative Entertainment Services

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• Worked in developing new business for a product placement agency working with Fortune 500 companies, closing retainer business with companies like The Chevron Corporation

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SALES ASSOCIATE - Entertainment Marketing

Pier 3 Entertainment

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• Secured annual retained business from clients including Cadbury Adams, Zone Perfect and Airborne with revenues at $500k annually

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ACCOUNT EXECUTIVE - Inside Sales

MySpace.com​

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• As the first Inside Sales representative I created all systems and operations for the department including implementation of Salesforce as CRM 

• Prospected and closed 40 plus accounts taking revenues from $0 to $100k / month

• Conceptualized, created, tested and optimized new advertising products such as Custom Profiles, Branded Communities, Featured Bands and Homepage Takeovers