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#toraniendlesssummer
Influencer Campaign
BACKGROUND
Torani partnered with over 40 content creators to test converting online audiences into in-store sales.
OBJECTIVES
Drive awareness, education and unique usage occasions for Torani products nationally
Generate trial and in-store purchases
Measure sales lift at key national grocery chains
APPROACH
Leverage creators coupled with targeted media and digital coupons (load-to-card) to drive awareness, education, and trial.
CAMPAIGN BREAKDOWN
1.
Mommy Bloggers and Food & Beverage influencers publish blog content
2.
Blog content amplified across social media to increase reach
3.
Select blogs promote a (load-to-card) digital coupon
4.
Redemption rate measured across four (4) key national grocery store chains - Kroger, Ralph's, Hyvee and Publix
5.
Sales lift measured at Kroger
RESULTS
+10%
Sales Lift at Kroger
1.24X
ROAS at Kroger
11%
Redemption Rate
3.5x
ROI
1/1
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