In addition to the brand and product strategy, I developed Rebel360's Social Media and Content Strategy.  This strategy:

​

1. Identified key social media channels to drive brand awareness and conversion using both organic and paid media tactics within Rebel360s core demographic

​

2. Guided the content marketing team on how to create content with purpose that properly and effectively communicates Rebel360's value proposition

​

3. Takes a data-driven approach to test and learn what drives audience growth, engagement and ultimately conversion to sale.