PORTFOLIO

Torani.com | WEBSITE REDESIGN

To support Torani's growing e-commerce channel, torani.com went through a complete redesign in 2018 which included a brand refresh. The ultimate goal was to improve the customer experience, paving the way for a DTC business model.

Puremade

Torani | PUREMADE LAUNCH

Torani launched the Puremade line of syrups and sauces in response to consumers' search for more natural and simpler products. By successfully executing the digital marketing elements of the GTM strategy, Puremade exceeded its 2 year revenue expectations.

Influencer

Torani | #TORANIENDLESSSUMMER

Torani partnered with influencers across the US to test converting online audiences to in-store sales. The program resulted in a 9.4% sales lift at a key national grocery account and a 1.24x ROAS.

Influencer

Torani | #ATORANIBRUNCH

Torani partnered with 20+ micro influencers to test e-commerce promo-code redemption with online audiences. The campaign resulted in a 32x ROI (TMV) and 1.31x ROAS.

Rebel360

Rebel Labs, Inc. | BRAND & PRODUCT STRATEGY

Rebel Labs, Inc. was in development of a new health & wellness product. I developed a brand and product strategy that relied on market research to determine name, value proposition and target market.

Strategy

Rebel360 | SOCIAL MEDIA & CONTENT STRATEGY

I developed a strategy which identified key social channels to drive awareness and conversion and served as a guide for the content marketing team on how to effectively communicate Rebel360's value prop. Testing and learning is key in successfully executing this strategy.

Identity

Rebel360 | BRAND IDENTITY

Defined Rebel360's brand identity and worked with a creative designer to create design guidelines to ensure brand consistency across all marketing channels.

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